Author Topic: Microsoft "do not use" Kinect to capture any marketing data  (Read 5698 times)

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November 16, 2010, 12:44:56 pm

Offline FRT

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Microsoft "do not use" Kinect to capture any marketing data

That latest gizmo Kinect is watching you videogamer, but have no fear because it's not feeding Microsoft any marketing data through Xbox Live.

Microsoft have a "strong track record" of tight privacy protection they say. These statements come after Xbox's COO said it could be used for marketing.

"Xbox 360 and Xbox Live do not use any information captured by Kinect for advertising targeting purposes," said Microsoft, pinkey swearing to everyone Xbox 360 gamer.

"We place great importance on the privacy of our customers' information and the safety of their experiences." It seems more people were paying attention than Xbox chief financial officer Dennis Durkin realised when he said a few things last week.

Thanks to Kinect they can be "more targeted about what content choices we present," said Durkin at the BMO Capital Markets conference. "What advertising we present; how to get better feedback and data; about how many people are in a room when an advertisement is shown; how many people are in a room when a game is being played."

An example was given that Kinect could watch you enjoying a sports match and identify what team colours etc you were wearing. It won't be happening though, or at least not any time soon. So relax because Kinect isn't in league with junk mail barons yet.